For my Copywriting class, each student is to choose an agency to write about. I chose Arnold Worldwide. Why? Well beside the facts that they are AdAge’s Comeback Agency of the Year, and have an office in Boston (a city I’m interested in), they do good work. They’ve created some widely recognized campaigns, and I’m sure they’ve improved their client’s business. Would you say that Ocean Spray, Carnival, and Progressive are identifiable brands? I sure would, and I’m sure few would disagree. Well Arnold had a role in that.
All throughout this semester, I’ll be writing on the work I like from Arnold. Let’s just say this assignment will be easy – they’re giving me plenty to write about.