An Easy Choice

Ocean SprayFor my Copywriting class, each student is to choose an agency to write about. I chose Arnold Worldwide. Why? Well beside the facts that they are AdAge’s Comeback Agency of the Year, and have an office in Boston (a city I’m interested in), they do good work. They’ve created some widely recognized campaigns, and I’m sure they’ve improved their client’s business. Would you say that Ocean Spray, Carnival, and Progressive are identifiable brands? I sure would, and I’m sure few would disagree. Well Arnold had a role in that.

All throughout this semester, I’ll be writing on the work I like from Arnold. Let’s just say this assignment will be easy – they’re giving me plenty to write about.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: