Meet the Messenger

This Halloween, I saw at least 3 people dressed as Flo. She’s obviously climbing the ranks as one of the most well-known brand mascots…

Love her or hate her, everyone knows her classic bump-it, slightly over-sized name tag and her intense enthusiasm for good insurance. So why does this matter? She’s memorable. And of course, Flo and Progressive go hand-in-hand. People are becoming more aware of the Progressive brand. As more and more people fall in love with Flo, brand attitudes towards Progressive¬† are improving. Progressive was increasingly seen as a creative/imaginative company that cares for their customers and makes insurance processes easier. (

I’d say that Flo and the Progressive commercials are a success, but Arnold is taking Progressive’s brand to the next level: Flo has a partner! Meet the Messenger:

Will the messenger have as many fans as Flo? Only time will tell…


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