The Perfect Combo

Arnold was recently recognized for a few successful print campaigns, one of which was Reese’s. According to a study by VISTA, the Reese’s print campaign had a gross ad recall audience of almost 457 million consumers. Not only that, but Arnold is able to go back to their client with the following statement: “71% of readers reported that they took action as a direct result of the campaign.” Wow. That’s impressive. So how did they get those results? Let’s take a look.

First, the design is simple, highlighting the product, and catching the reader’s attention with the colors. The headlines are short and simple, but they all center around one concept: Reese’s is the perfect snack. The headlines basically say that Reese’s are a masterly crafted combination of chocolate and peanut butter flavors, and that’s followed up by the tagline: Reese’s Perfect. The ads are short, slightly edgy, simple and definitely effective. Once again, Arnold has proved that Great Work Works.


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