Gimme back that filet-o-fish!

Remember this?

Yeah, Arnold’s Boston office created Frankie the Fish. He’s the widely popular fish resembling the Big Mouth Billy Bass toys from years ago. The best part of this commercial: It’s catchy.

This commercial spurred the creation of YouTube fan videos, a Frankie the Fish toy, and an overall infiltration of pop culture. And what’s better than that free advertising? Anytime someone sang the filet-o-fish song or anytime a blog or news source mentioned the commercial, people would surely crave a filet-o-fish sandwich (like my friend who heard about this blog post). The greatness of the commercial is that it works.

Enjoy having the filet-o-fish song stuck in your head all day.


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