Gimme back that filet-o-fish!
Yeah, Arnold’s Boston office created Frankie the Fish. He’s the widely popular fish resembling the Big Mouth Billy Bass toys from years ago. The best part of this commercial: It’s catchy.
This commercial spurred the creation of YouTube fan videos, a Frankie the Fish toy, and an overall infiltration of pop culture. And what’s better than that free advertising? Anytime someone sang the filet-o-fish song or anytime a blog or news source mentioned the commercial, people would surely crave a filet-o-fish sandwich (like my friend who heard about this blog post). The greatness of the commercial is that it works.
Enjoy having the filet-o-fish song stuck in your head all day.