Archive | August 2011

I need a smartphone.

It’s been a long time coming, but yesterday it really hit me. I need a smartphone.

I’ve always been a late adapter of technology: My Xbox and PlayStation are out-dated versions. I don’t have a camera nor an mp3 player. And a tablet or eBook reader? Are you kidding –  Of course I don’t have one. As for my phone, I have a Pantech Pursuit. A messaging phone.

Don’t get me wrong, the phone does the job. It makes calls, takes pictures, stores music, text messages, it kind of goes on the internet, and of course, it’s cheap. It’s all I really need, and probably more, but as I sit on the sidelines of the happening mobile world, I realize that there’s a whole lot that I’m missing out on. There’s a lot that I can’t do because I don’t have a smartphone:

  1. Get Amazing Apps“There’s an app for that.” Well, too bad I can’t use it. Having digital advertising as an interest makes me aware of a ton of cool mobile apps to try (like this one: New Balance Urban Dash). Unfortunately, I simply can’t even explore them.
  2. Excel with Social Media – I have it all. Facebook, Twitter, YouTube, DailyBooth and as of yesterday, Foursquare. But really, my “non-smart” phone is preventing me from getting more involved with each of these. Heck, Foursquare without a mobile device? That’s not ideal for obvious reasons. (Disclaimer: I know that “I have it all” is a wildly inaccurate statement. There are so many social media sites… but I do have a lot).
  3. Scan QR Codes – They are everywhere. Earlier this month, comScore reported that 14 Million Americans scanned QR codes on their phones in June 2011 alone. And that’s only the start. They are growing in popularity and prominence. Me being the curious cat that I am dies a little inside every time I see a QR code. I can’t scan it, and am not allowed to “see what’s inside.”
  4. Stay on top of Pop Culture – Smartphones are changing the world and finding their way into pop culture. Examples: Angry Bird stuffed animals, and my cousin dressing as an iPhone for Halloween. Without a smartphone, it’s hard to keep up.
  5. Mobile Banking – It’s emerging, and it’s amazing. Yes, I can use text for a mini version of mobile banking, but banking apps are becoming more prominent and more helpful to consumers. Heck, now you can even pay for your Starbucks drink with your mobile phone.
  6. Use Internet on a Whim –  I’m an internet addict. Plain and simple. Not having a smartphone for this is a big issue.
  7. Easy Access to Music – Pandora, Grooveshark, etc are all not available with the Pantech Pursuit. Even worse, I learned I’d be able to play these apps over my car stereo with Bluetooth.
  8. Get and Use More Coupons –  Many retailers allow you to use a coupon (or even Groupon you forgot to print) from a smart phone. There’s even been talk of retailers pushing coupons with location-based technology. Very cool stuff.
  9. Have an All-In-One Device –  Smart phones can take pictures, videos, play music, use a GPS application and more. All in one. No need for a camera or mp3 player (neither of which I currently have).

Smartphone-less users should consider re-evaluating their choice. Technology is advancing, and the way that consumers do things is different. As for me, I’ve decided that my next phone will be a smart one. Do you have a smartphone? What do you like or dislike about it?

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“Pick Me” Review

At the end of the school year, I read the book “Pick Me: Breaking into advertising and staying there” by Nancy Vonk and Janet Kestin. (Thank you Jean Grow for the recommendation). For those unfamiliar with the book, Nancy and Janet took popular topics and concerns from aspiring creatives and answered them along with some top creatives in advertising . Some of the Guru’s include Chuck Porter (Chairman, Crispin Porter + Bogusky), Sally Hogshead (Award winning copywriter, now Creative Director), and Nancy and Janet themselves (Co-Chief Creative Officers at Ogilvy Toronto).

The book is filled with insights and a vast amount of knowledge shared from these acclaimed creatives. Although there’s much much more that can prove valuable from this book, I chose a few favorite quotes:

  • A good ad is fresh and interesting. It’s simple and single-minded. It makes you feel or think something. It might make you want to do something.
  • A human truth or insight lies at the heart of all powerful ideas.
  • It’s better to fail by going down in flames than by settling for mediocrity.
  • You can’t out think everyone, but you can outwork them.
  • Be as respectful to the receptionist as to the president.
  • Probably the best way to get fresh ideas is not to look for them.
  • You changed your mind countless times since you were five, and why would that necessarily stop just because you went to a lot of trouble to get a particular degree? ((About choosing to go into advertising. I love this new perspective! Appeals to my nerd who loves the “sunk cost” concept from economics)).
  • Great people create their own opportunities.
  • Work smarter, not longer.
  • You can’t “fix it in the edit.”
  • Nail the font. For God’s sake, nail the font.
  • Your work’s important. Your family’s more important.
  • Spend more time listening than talking.
  • Be a true partner to your clients; be interested in their business and show it.
  • You’ll learn the most from people who push you hard.
  • Don’t forget to have a life.

Amazing, I know. But that’s only a taste. I truly recommend this book, especially to an aspiring copywriter. And if you’re not into copywriting, read it anyway. It was still very interesting and beneficial for me –  someone who is better suited for the account side.

If you like the quotes, check out the book. Read it, enjoy it, and let me know what you think!

Time for revival

I know, I know. I haven’t posted in months. Well, truth is, I kind of abandoned this blog. I did what any typical college student would do: I graduated and thought “I’m free! No more classes!” and kind of ditched everything that came with.

Being a few months out, I’ve realized that that’s the last thing I want to do. This blog was originally created for a class, and although I more or less “had to” (for a grade), I’ve realized that it provided a much greater benefit. It kept me thinking and analyzing, and just as importantly, it kept me engrossed in the marketing and advertising world.

Although I am no longer in class, I don’t want to stop those marketing wheels inside my head from turning, and I don’t want to lose touch with my passion. That is why I’ve made the choice to revive this blog. Please stay tuned for posts, as you’ll be seeing more in the future.